Yes, you're right "we're the suckers" , but on the other hand, if the kit does'nt sell in Canada and less than expected in the U.S., then, they might lower the price.
It's the same as ground beef, I have'nt bought it for the last 10 years or so and I was talking with another man the other day who does the same, never buys/eats it..... if almost everyone stopped buying/eating beef products after the prices went crazy, maybe the prices would'nt be so high, we're the suckers, well the ones that still buy of course.......