I get asked this all the time at the bar...
Stern makes "action super hero movie" machines. (Amazing at first, but are kind of all starting to feel the same).
Jersey Jack makes "adventure movie/ Christopher Nolan" machines. (Gameplay takes longer to build, but once it delivers, it packs a more profound punch).
Spooky makes the "coolest", "old Tim Burton movie", machines. (Not the greatest ever made, but they are just so damn cool.)
Pinball Bros makes the boutique machines for enthusiasts and are exciting to see if you catch a rare glimpse of one in the wild.
American Pinball makes the "best bang for your buck" machines, but like meat and potatoes, while fulfilling, people don't get excited about them.
Turner is that up and coming teenager who is technically brilliant, but hasn't yet fully developed into an adult (business).
Barrels of Fun is the adult version of Turner. Solid, quality, but like a responsible adult, not quite the "bad boy" of what Stern used to be. (Yet?)
Chicago Games is like expensive, real wood furniture that is built to last and isn't flashy, but nobody really knows except the people that know.
Dutch Pinball,
Hexa and
Perditti are like those animals that are very unique, however due to evolution are borderline extinct.
Williams is the Ford of pinball machines. Classic regular machines with some (Ford GT/ Raptor) games that sometimes just blow the competition away.
Gottlieb is the Hyundai of pinball.
...that's my take on them.
